Job Description

We are currently recruiting for an Associate Director, HealthEQ Digital Channel Lead. HealthEQ is our Company's unbranded/above-brand personal promotion portal that delivers education materials focused on Health Equity, Quality and Disease Education. The HealthEQ Digital Channel Lead serves as the Product Owner for the platform and has a high degree of empowerment and is self-directed to manage the roadmap for their assigned segment's capabilities. This includes supporting and evolving platform capabilities and user experiences to supportUS Market Business Units across customer segments or therapeutic areas inclusive of Internal Customer Facing Teams and Health Care Professionals.

This role works closely with Customer Facing Teams/Leadership across the Business Units and VIVID360 design system Product Owners and collaborates with Marketing/Promotion and Digital Execution Teams. This position provides expertise, defines solutions that enable optimal customer experiences, and defines the appropriate guidance to ensure unbranded/above-brand marketing resources are meaningful to customers and compliant.

Key Responsibilities include and may not be limited to:

• Act as Product Owner

• Own and manage Digital Channel Capabilities to ensure unbranded/above-brand promotional resources are delivered to customers based on the optimal CX/ UX

• Manage and coach a team of full-time employees and vendors

• Provide thought leadership and strategic direction for platform improvement

• Work collaboratively across stakeholders in promotion, marketing, creative agencies and IT to identify and implement areas for process improvement

• Work with IT to manage ongoing updates/ enhancements to the product roadmap

• Define and coordinate technical execution for new capabilities with IT, digital execution team members and creative agencies

• Continually assess and bring forward new trends in digital marketing capabilities to improve customer engagement

• Consult as needed with other functions to assure a cohesive digital presence and alignment across HCP/HCC/MFR websites and portals

• Owner of digital channel specific standards and guidance (best practices, channel KPIs, compliance)

• Communicate with the Marketing/Promotion and Digital Engagement Teams to share channel best practices and standards for content creation, approval and intake

• Provide SME consult & approval/signoff for proposed content

• Ensure all technical and business guidance documentation is accurate, current and compliant

• Facilitate a forum for partners to come together and discuss opportunities for innovation with the Web Strategy & Services Team

• Lead pilot initiatives to implement new capabilities and operationalize them for re-use in the organization across brands or channels

• Input/oversight of vendor selection and may manage marketing service vendors

• Work with our Company's analytics group to establish data management and analytics to assess and optimize channel performance

• Facilitate the integration between marketing/promotion, legal/regulatory and technical teams

• Identify and implement process improvements

• Integrate feedback from customer and customer facing teams to improve the site functionality and content needed

Qualifications:

Minimum Requirements:

• Bachelor's degree

• Minimum of 5 years marketing operations experience, marketing agency, marketing support, and/or digital channel innovation

• Minimum of 7 years of professional work experience

• Ability to deal with high complexity projects

• Demonstrated success in vendor management

• Demonstrated success in advancing initiatives across organizational functions

• Demonstrated success in managing people

• Operations and management experience

• Ability to work hybrid and come into the North Wales (Upper Gwynedd), PA office at least 3 days per week

Preferred Qualifications:

• Experience (preferred at least 2 years) working in the Biopharmaceutical or Healthcare industry

• Experience developing and executing digital marketing strategy successfully while collaborating cross-functionally and building consensus, with effective project management expertise

• Agile experience strongly preferred

• Experience planning and rolling out new capabilities, and the ability to identify and implement scalable process improvements using a data-driven approach

• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

• Agile decision maker with the ability to ensure a collaborative, iterative and transparent process for all stakeholders involved.

• Passion for working with technology products and solving customer needs

• Ability to collaborate and influence - displays strong interpersonal and relationship management skills, has excellent communication and negotiation skills and demonstrates ability to lead, advocate and develop and strengthen business partnerships

• Change Management Skills - ability to gain sponsorship for change and work as a change agent to effectively drive change required

• Strong leadership and communication skills; ability to communicate effectively with both technical and business stakeholders

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement

Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

San Francisco Residents Only:We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only:We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R323375