Job Summary
As a member of the Social Media Intelligence team, you will leverage the power of social listening and actionable insights to discover what’s important to Walgreens social communities and beyond. Through supporting, leading and optimizing the listening strategy, you will inform and influence marketing and business decisions by connecting dots between the consumer and the brand. You will be responsible for generating insights, identifying opportunities, and delivering key observations to cross-functional partners, impacting various business areas across Walgreens. We are looking for an experienced social media professional who understands how consumers speak and think online while also understanding emerging social and digital platforms. You should be familiar with deciphering ambiguous data, a proven multi-tasker, comfortable with multiple deadlines, flexible with everchanging needs, forward-thinking and proactive.
Job Responsibilities
- Own and supports social listening and insights efforts through dashboard building, report generation and insight sharing to cross-functional partners
- Uncovers areas of opportunity to improve and optimize the listening strategy and playbook, including ownership of various projects
- Channel storytelling by translating complex data from our online communities into easily digestible insights that ladder up to brand/business needs
- Compiles and delivers timely (daily, weekly, monthly, quarterly), high quality social listening reports with actionable insights to various stakeholders and audiences
- Collaborates cross-functionally with Organic Social team, creative team, marketing operations and other brand marketing teams to meet various business needs
- Co-manage platform partner relationship, proactively identifying areas of optimization
- Co-manage brand marketing insights tracker to surface changes in conversation around Walgreens
- Monitors social media and digital trends to push Walgreens towards social media innovation
- Proactively identify opportunities to insert the brand and foster online brand love, educational moments, and new ways into proactive conversations
- Support the brand in crisis situations through quick turn reporting and insights delivery
About Walgreens
Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients’ care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits.
More Company information is available at www.walgreensbootsalliance.com.
#LI-CB1
- Bachelors Degree and at least 2 years of experience in marketing or advertising, OR High School Diploma/GED and at least 4 years of experience in marketing or advertising
- Experience generating and deliver social media listening insights of various weights
- Experience with tools and techniques for collecting, collating, and analyzing information about existing or potential markets and market needs
- Experience working with cross-functional teams and providing inputs to internal and external audiences while meeting quality standards
- Experience developing and delivering presentations to various audience levels within an organization
- Experience with project management (ex: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives)
- Experience with social media platforms, both existing and emerging
- Experience with MS Office Suite and Sprinklr (or similar social listening platform)
- Bachelor's degree in a related field such as marketing, communications, or business administration
- Experience in the indirect management of team members, including assisting in the development, training and assignment of work/projects to other members of a team
- Experience working with project/campaign budgets
- Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling)
- Experience working with an agency
- Ability to think strategically and big - ensuring that activities deliver against core business objectives and articulate key messages
- Understanding social listening capabilities and passion for staying educated within the social/digital space
- Ability to handle many workstreams and contending priorities
