Location: Onsite in Houston, TX, Dallas, TX, Lafayette, LA, New Orleans, LA, Baton Rouge, LA, Memphis, TN, Nashville, TN, Knoxville, TN, Birmingham, AL, Miami, FL, Tampa, FL, Orlando, FL, Charlotte, NC, Raleigh, NC
Summary
First Horizon Bank is seeking a Director of Marketing Analytics to provide the insight and analytics reporting infrastructure to lead strategy and marketing decision-making for First Horizon. As the Director of Marketing Analytics, this role will drive initiatives that impact the growth of the First Horizon’s market positioning, customer segmentation, data analysis, and analysis reporting across all channels. This role reports directly to the SVP Head of Marketing Analytics, and is responsible for helping to improve customer engagement, marketing decision making, and strategy through analytics.
Work Schedule: Monday - Friday 8:00am-5:00pm
Responsibilities:
- Develop and execute marketing analytics strategy and roadmap for the company
- Build a center of excellence in marketing analytics by providing thought leadership in measurement, data collection, reporting, and test/learn methodologies
- Champion a culture of data-informed, insights-driven decision making
- Identify gaps in existing digital and customer insights reporting designed to communicate measurement and marketing analytics ROI. Recommend analytics reporting enhancements and drive implementation of those enhancements
- Develop methodologies for campaign analytics, full-funnel multi-touch attribution, digital analytics, experimentation reporting, event analytics, brand analytics, targeting profiles, contact and lead management, and pipeline analytics in partnership with business and marketing executives
- Monitor and report on the impact of marketing programs through evaluation of performance, market reaction, and contribution to internal company sales and profit
- Oversee and ensure adherence to timelines, data integrity, and consistency
- Design, build, implement, and support marketing analytics deliverables by assimilating data from multiple sources and present the information in a clear way to stakeholders: marketing and product organization, sales leaders, and lines of business
- Drive business results with data-based insights
- Support media, promotions, creative and strategy, driving analytics deeply into the organization.
- Core functional priorities include reporting, CRM development, campaign measurement, loyalty/retention strategy, promotion effectiveness, media attribution / optimization and creative measurement.
Experience, Skills and Competencies:
- Bachelor's degree in Marketing, Economics, Mathematics, Statistics or directly related quantitative field, higher level degree preferred
- 7+ years of experience working in data and analytics, developing data driven strategies, managing major initiatives and delivering results of wide-scale company impact for a major multinational brand or company
- 6+ years of experience managing, and mentoring, research data and/or analytics teams in a highly regulated environment
- Extensive experience in the use of data analysis, syndicated data, internal company sales data, measurement, reporting and data warehousing to improve efficiency and effectiveness
- Experience creating and using Tableau and Power BI dashboards
- Working knowledge of data integrity/privacy practices and applicable risk and compliance management frameworks
- Strong marketing acumen and strategy expertise, specifically around retail and small business
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
- Excellent communication, and presentation skills
- High attention to detail and accuracy
- Demonstrates and exemplifies those values and characteristics which are essential to the Marketing Team’s success:
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
- Transparency: are direct, factual, and straight-forward
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
About Us
First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
Benefit Highlights
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
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Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
