JOB SUMMARY
The Business Marketing Manager will work in cross-functional environments and be responsible for developing campaign and creative strategy with oversight of execution of large business marketing campaigns, Account Based Marketing (ABM), door opener initiatives to drive growth in Strategic markets. Employing strong project management skills, the Business Marketing Manager with work closely with cross-functional partners to deliver marketing initiatives for the large business portfolio of services including Data, Voice, Video, and Cloud.
MAJOR DUTIES AND RESPONSIBILITIES
- Actively and consistently support all efforts to simplify and enhance the customer experience.
- Work collaboratively with team to manage marketing campaigns from project initiation through post campaign analysis and summary report with full accountability for results and optimization recommendations
- Manage work with internal teams across product, portfolio marketing, acquisition marketing, marketing automation, data, reporting and analytics with shared services partners for creative and media execution.
- Partner with research to develop insights that will drive creative and media strategies.
- Develop, maintain and communicate marketing programs for all targets, products, offers and geographic areas and manage change control.
- Partner with relevant business functions to determine targets and schedules; strategize and implement applicable programs, analyze campaign performance across key metrics and ensure flawless execution.
- Manage budget and monthly accrual process for respective area.
- Track response and conversion to drive marketing efficiencies and effectiveness; accountable for marketing budget, ROI
- Perform other duties as required.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Manage multiple projects and tasks; Penchant to work with a sense of urgency
- Work cross functionally within organization
- Ability to work independently and make recommendations and decisions autonomously
- Ability to maintain confidentiality
- Ability to make decisions and resolve problems while working under pressure
- Ability to manage and foster change
- Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
- Strong attention to detail balanced with the ability to think strategically
- Highly developed capacity for teamwork and a strong focus on the customer
- Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
Required Education
Bachelor's Degree in Business, Finance or related discipline and/or an equivalent experience
MBA/Masters preferred
Required Related Work Experience and Number of Years
Marketing experience - 5
PREFERRED QUALIFICATIONS
Preferred Related Work Experience and Number of Years
Knowledge of cable television, high speed Internet and phone products and services preferred
WORKING CONDITIONS
Office environment
MST300 2025-53202 2025
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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