The Director of B2B Marketing and Communications will lead the execution of marketing strategies and campaigns aimed at enhancing our position with Veterinarians. This role is crucial for managing high-impact, multi-channel marketing initiatives that engage Veterinarians to generate leads, build brand awareness, and strengthen market leadership.

When will you work?

• Based out of our Swedesboro, NJ location – will consider remote options.

What you’ll do:

• Oversee the development and execution of B2B marketing campaigns that align with business objectives, focusing on brand visibility, client engagement, and lead generation.
• Lead a team of marketing professionals focused on product marketing, content development and large account strategy for our Account Based Marketing
• Collaborate with senior leadership across marketing, sales, and operations to ensure campaigns support the company’s growth strategy and reinforce its positioning in the collegiate market.
• Lead the B2B marketing content strategy to ensure delivery of high-quality content that engaged and persuades veterinarians, including white papers, case studies, thought leadership pieces, and social media campaigns.
• Manage external agency relationships to ensure seamless production of marketing materials for digital, print, and live events.
• Partner with internal teams to align messaging and marketing initiatives with the broader business strategy.
• Support sales teams by creating targeted marketing assets and campaigns that enable client acquisition and retention.
• Use data and analytics tools to measure the effectiveness of marketing campaigns and continuously optimize based on performance.

Who you are:

• Marketing technologist who combines marketing creativity and technology to create process improvement.
• Strong Communicator – collaborates across all departments and leads team
• People leader who fosters a culture of collaboration, creativity and innovation
• Data Driven Decision Maker
• Attention to detail and a focus on bringing high quality work

What you’ve done:

• Bachelor’s degree in marketing, communications, business administration, or a related field.  
• Strong project management skills, with the ability to manage multiple campaigns and deliverables simultaneously.
• 10+ years of experience in B2B marketing, preferably in the animal health sector, with a focus on marketing strategy and campaign execution
• Proven track record of leading cross-functional teams and managing large-scale marketing projects
• Expertise in marketing technologies such as Salesforce, Salesforce Marketing Cloud, ABM, programmatic advertising and attribution technologies
• Strong analytical skills and the ability to translate data into actionable marketing strategies
• Excellent verbal and written communication skills, with the ability to influence senior leadership and external stakeholders.

What’s in it for you:

• A comprehensive benefits package that includes health, dental, and flexible spending accounts
• 401(k) retirement plan with a generous company contribution to help you save for the future
• Company Paid Life and disability insurance
• Access to voluntary insurance options
• A generous paid time off program that increases every year
• Tuition reimbursement
• Opportunity for growth - We believe in promoting from within and do so through our internal job posting program!
• Compensation: The range for this position is $130,000-$170,000 commensurate with the individual’s experience and qualifications.

About Us

Wedgewood is the nation’s largest and most trusted provider of compounded veterinary medications. Its recent merger with Blue Rabbit enables the company to provide veterinarians with next-generation software to streamline patient care and marks a significant evolution in services. Together Blue Rabbit and Wedgewood serve more than 70,000 veterinary professionals and one million animals annually.

Wedgewood is an equal opportunity employer.  We celebrate diversity and are committed to creating an inclusive environment for all employees.  If you require an accommodation due to a special need or disability, please let your recruiter know what accommodations you will need.