At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
As Director, Customer Marketing - Convenience Retail - here's what you will do for us:
Leads customer marketing for assigned customers
Responsible for leading marketing by amplifying the category/brand plans and creating differentiated marketing/path to purchase platforms
Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
Represents the category/brand platforms/programming/innovation to the customer and customer team
Collaborate with Integrated Marketing team (IMX) and creative marketers/agency to enable irresistible customer marketing, as well as working with IMX Connected Commerce team to drive compelling omni-channel plans (via media/eComm/digital marketing/retail media)
Build annual plans and long term (3-5 year) customer marketing platforms
Qualifications & Requirements
Bachelor’s degree required; MBA or other graduate degree preferred
7 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred
Experience leading and being part of cross-functional teams
Customer marketing and omni-channel marketing experience
Annual planning expertise, leveraging market trends and consumer/shopper insights
Selling experience and collaborating for value
Strong business acumen with the ability to utilize category insights, shopper insights and financial goals into planning
Preferences
Significant customer marketing, consumer/shopper insights, business analytics
Digital, Social, eComm and Retail Media Network Knowledge & Experience
Financial management experience
Creative development experience inclusive of working with or for creative shopper agencies
Work Focus
Inspire customer to engage in compelling and irresistible customer marketing platforms
Senior level customer management skills
Experience building, monitoring and implementing sales and marketing plans across customer
Advanced strategic and creative thinking
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel, and customer needs, and turn this knowledge into action and results
Previous Customer/Shopper/Region/Channel Management experience
Strong business acumen with ability to influence across the internal organization and with the customer
Communication Focus
This role will communicate with the customer leadership and extensive customer functions (marketing, omni/digital, in-store, retail media, category, etc.)
This role will internally collaborate with the category/brand leads, customer/sales leadership, connected commerce, and integrated marketing to then inspire our customers and system (I.e., OU’s, Bottlers and Customers) with our category platforms
Support alignment with bottlers and customer teams to win with key category initiatives
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Skills:
Results-Oriented; Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation
