We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 280 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it’s a privilege to serve and to deliver unmatched service and support when outfitting every customer. We run together to solve problems, reach goals, encourage others and champion our brand.   

Fleet Feet is seeking a strategic, communityminded Director of Field Marketing to lead our Sales Operations team and amplify the Fleet Feet brand across every market we serve. You will architect and execute national fieldmarketing programs, in areas such as medical outreach, community engagement, major race expos, and more, that drive traffic, grow sales, and deepen our connection with local runners.

Partnering crossfunctionally with Brand Marketing, Vendor Management, Purchasing, Franchise Operations, and our companyowned store group, you’ll ensure every market has the tools, guidance, and resources to reach new customers and deliver exceptional brand experiences. If you thrive on building teams, leading largescale events, and innovating community engagement strategies, let’s talk.

This position is based in Carrboro, NC, but internal candidates who reside in a city in which we operate a company-owned store will be considered for remote work.

Strategic Leadership

• Lead, mentor, and develop the Sales Operations team, setting annual and quarterly objectives and key results and fostering a culture of service and performance
• Contribute to the Retail Operations Department's strategic plan and serve on the Operational Leadership Team
• Chair crossdepartmental task forces to deliver highimpact national initiatives and major race expos

Outreach & Community Engagement

• Design and execute national medicalmarketing programs, connecting healthcare providers to local Fleet Feet stores
• Create scalable communityoutreach playbooks
• Own national partnerships with key community and raceseries partners, ensuring local activation and brand consistency
• Pilot and evaluate outofhome marketing tactics to expand brand reach

Major Race Events

• Lead the planning, budgeting, and execution of major race expos across the country, achieving topline sales and netincome targets for expos
• Analyze postevent performance and implement continuous improvements
• Partner with Vendor Management and Purchasing to secure sponsorships, booth activations, and product assortments that elevate the runner experience and drive expo sales

Training Programs

• Ensure every company-owned market is enabled to deliver Fleet Feet’s local training program strategy, from 5K to marathon
• Align national virtualtraining programs with local offerings for a seamless customer experience
• Measure program effectiveness and iterate for engagement, retention, and revenue growth

Tools, Resources & Enablement

• Own and enhance the Marketing Log template, driving adoption and data accuracy across markets
• Develop howto guides, SOPs, and ondemand training content covering outreach, events, and program execution
• Maintain and refine job descriptions for storelevel field marketing roles to support consistent hiring and performance standards

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or related field
• 7+ years field marketing, event marketing, or community engagement experience in a multiunit retail, franchise, or consumerbrand environment
• Demonstrated success leading distributed teams and complex, revenuedriving events
• Proven ability to translate strategy into executable plans, with strong project management skills and financial acumen
• Track record of building partnerships with vendors, race directors, and community organizations
• Exceptional communication, presentation, and crossfunctional influence skills
• Travel required (~25%) to major events and markets nationwide
• Passion for running, fitness, and creating inclusive community experience

• Mission-driven brand where passion for running, movement, and service shape everything we do
• Team-first culture with a commitment to performance and innovation
• High visibility role shaping national field marketing strategy for a fast-growing brand
• If locally hired, work/life flexibility with a hybrid work model based in Carrboro, NC (2-3 days in office)

At Fleet Feet, we provide more than just a job. We offer opportunities to thrive, grow, and make a meaningful impact. Here’s what you can look forward to:

• Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more
  
• 401(k) with 4% employer match and immediate vesting (available to part- and full-time employees age 21+ at company-owned stores)
  
• Training and advancement opportunities across the Fleet Feet brand
  
• Professional development programs, including mentorship, employee resource groups, and monthly learning sessions
  
• Community involvement and service initiatives supporting local engagement
  
• Discounts on training programs and products
  
• Supportive, passionate teammates who live the mission every day
• See the full offering in our Fleet Feet Benefits Summary for full-time employees working 30+ hours/week

We are an equal opportunity employer and believe having teams in which everyone brings their whole self to Fleet Feet is key to our success. We encourage people of all backgrounds, experiences, abilities, and perspectives. Our dedication to inclusion is reflected in our hiring practices, workplace culture, and community engagement.

Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.