Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases.
We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients.
The Director, US HCP Marketing will develop strategy and execute tactics, directed at health care professionals treating people living with generalized myasthenia gravis (gMG). The focus of the role will be to lead the development of HCP strategies and tactics, inclusive of unbranded disease state education and branded education to continue growth of the VYVGART franchise and achieve business objectives.
This role will report to the Senior Director of US HCP Marketing, MG Indication Lead, and will partner closely with key internal and external cross-functional partners to plan and implement personal, non-personal tactics to support the assigned indications. In close collaboration with the rest of the Marketing team, this role will support the VYVGART® brand and portfolio strategies with pull-through to Commercial Field Team, KOL engagement, and National and Regional Congress presence and execution. The Director will also deliver on key brand expectations such as Brand Planning, Tactical Planning, Launch Readiness, and Quarterly Business Reviews.
This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering a successful commercial product with a follow-on indication launch. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated by delivering value to people living with rare diseases.
Roles and Responsibilities:
Support the development and execution of the branded VYVGART / VYVGART Hytrulo (efgartigimod) strategy, messaging and tactics for US HCPs
Ongoing development and updating of the branded strategy and strategic brand plan
Ensure customer and competitor insights drive actionable updates to strategy
Ensure readiness of materials to support the XFT Commercial Field Organization, including territory business managers (TBMs), field clinical educators (FCEs), thought leader liaisons (TLLs), etc.
Work cross-functionally to prepare the XFT Field Organization and drive brand direction at POA meetings, training, etc.
Management of key agency partners, including the Brand AOR, congress partners, digital and media partners, in the development and execution of market development and brand plans. Ensure marketing direction is pulled through and project timelines are met
Collaborate and co-create with multiple functional groups within the organization, including but not limited to Marketing, Marketing Operations, Field Sales, Medical Affairs, Market Access, Compliance, Legal and Regulatory
Partner with non-personal promotional (NPP) lead to align strategy and tactics, as well as to optimize data analytics and inform business decisions
Work closely with Legal, Regulatory and Medical Affairs to effectively navigate
Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tacticsDevelop and mentor fellow HCP marketing team members to help improve team / brand performance, and increase marketing skills and capabilities across the organization
Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives
Education, Experience and Qualifications:
The US commercial organization is Boston-based; this person must be in the office as needed to support key planning and coordination meetings
BS/BA degree (science or business degree preferred); MBA is a plus
10 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
Agility, proven ability to influence without authority and cross-functional collaboration
Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results. Entrepreneurial spirit and ownership mentality, willingness to roll up sleeves and flexibility to jump in where the business needs dictate
Understanding of the legal and regulatory environment in pharmaceutical promotions
Strong project management, communication, and organization skills
Experience in rare disease and/or Neurology preferred
US launch readiness experience preferred
Travel 30%
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At argenx, all applicants are welcomed in an inclusive environment. They will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer.
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