Job Summary
Responsible for developing and directing marketing strategies designed to drive growth in Comcast Business' core verticals inclusive of the Federal and Public sectors. This position will collaborate closely with our HQ and Division sales and marketing teams to effectively carry out ABM programs inclusive of events, trade shows and relevant content marketing strategies. The candidate will have significant experience in engaging stakeholders at target accounts to drive new logo acquisition, upsell and renewal.Job Description
Core Responsibilities
- Leads a 4 person team of vertical marketing professionals. Sets a vision for team culture and inspires and motivates team members to achieve goals.
- Ensures the competence and continuity of qualified Marketing staff through optimum selection, training and development, appraisal and motivation techniques.
- Engages stakeholders to create CB's vertical and Public Sector marketing strategy.
- Establishes and nurtures strong relationships with key decision-makers at partner companies and top enterprise prospects & existing customers, positioning Comcast Business as a trusted partner.
- Collaborates closely with sales teams and leadership to drive alignment on vertical and account priorities, and to jointly pursue new pipeline, accelerate deals and close business.
- Builds alliances with industry partners, networks etc. as needed to achieve growth objectives. Consults with Marketing/Sales to identify, define, size and prioritize strategic executive engagement opportunities.
- Serves as primary stakeholder supporting ABM efforts for Field Top Accounts and Comcast Business Global accounts.
- Maintains and improves ongoing marketing programs, analyses and reports.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Occasional travel to Reston, VA office.
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Leadership; Marketing Strategies; Strategy Development; Marketing Programs
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +
