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Workday
Editorial Strategy Manager
Pleasanton, CA
Dec 12, 2024
Full-time
Full Job Description

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Thought Leadership team at Workday is a forward-thinking group dedicated to establishing the company as a leading voice in the future of work and AI. We strive to achieve this by creating impactful content that analyzes emerging trends, influences industry perspectives, and positions Workday executives as trusted thought leaders. Our work directly impacts brand awareness and demand generation efforts across key markets.

About the Role

We are seeking a passionate and experienced Editorial Manager to join our growing Thought Leadership team. In this role, you will play a key part in developing and executing our content strategy, ensuring we deliver high-quality, insightful thought leadership that resonates with our target audience. You will be a master storyteller with a keen eye for detail and a passion for the future of work.

About You

Responsibilities:

  • Topic Development: Generate innovative and engaging topic ideas aligned with our thought leadership themes and campaign objectives.

  • Content Strategy: Strategically contribute to the overall content strategy, ensuring alignment with broader marketing and communications goals. Oversee the end-to-end content creation process, from ideation and outlining to writing, editing, and production. This includes managing relationships with external agencies and freelancers.

  • Author Management: Identify, recruit, and manage internal and external authors (including Workday executives and industry experts) for various content formats (e.g., articles, reports, blog posts, videos).

  • Production: Collaborate with the production team to ensure timely and efficient delivery of content across various channels (e.g., website, social media, email).

  • Performance Analysis: Track and analyze content performance to identify trends, measure impact, and inform future content strategy.

Basic Qualifications:

  • 5+ years of experience in editorial management, content marketing, or a related field.

Other Qualifications:

  • Proven track record of developing and executing successful thought leadership content strategies.

  • Excellent writing, editing, and proofreading skills.

  • Strong project management and organizational skills with the ability to manage multiple projects simultaneously.

  • Experience working with senior executives and external stakeholders.

  • Bachelor's degree in journalism, communications, or a related field



Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

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Job Information
Job Category:
Marketing
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Editorial Strategy Manager
Workday
Pleasanton, CA
Dec 12, 2024
Full-time
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