GROWTH MARKETING DIRECTOR (  HYBRID / NYC)

Overview:

Our retail client is seeking a Growth Marketing Director to lead their paid and lifecycle marketing efforts. This hybrid role requires onsite presence in NYC twice per week.

Responsibilities:

Paid Marketing:

• Manage a $XXM+ media budget across the full marketing funnel.
• Balance short-term and long-term KPIs using best-in-class marketing measurement.

Lifecycle Marketing:

• Oversee customer retention and loyalty strategies to enhance repeat purchase rates and reduce churn.
• Develop approaches to maximize LTV (Lifetime Value).

General Leadership & Partnerships:

• Lead a team of three growth marketers.
• Manage relationships with agency partners and vendors.
• Collaborate with key stakeholders, including Digital Product, Brand Marketing, Creative, and Wholesale.

Qualifications:

• Excellent leadership skills with team and agency management experience.
• 8+ years in performance marketing & lifecycle marketing, with at least 3+ years in a leadership role.
• Proven track record of managing a $XXM+ media budget while balancing ROAS & revenue KPIs.
• Expertise in paid media platforms and performance marketing optimization techniques.
• Strong analytical skills in customer analytics, marketing measurement, and attribution methodologies (MMM & incrementality testing).

Preferred Qualifications:

• Experience in beauty industry or multi-category consumer brands.
• Experience with platforms such Looker, Klaviyo, Recharge and Haus

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

pamela.koenig@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : PK3-1854392 -- in the email subject line for your application to be considered.***

Pamela Koenig - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.



This job was first posted by Creative Circle on 05/22/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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