About Gagen MacDonald
Founded in 1998 and headquartered in Chicago, Gagen MacDonald is a wholly owned subsidiary of APCO, a global advisory and advocacy communications consultancy. We are a woman-owned, people-focused transformation consulting firm and trusted partner to the C-suite. We are dedicated to accelerating human-centered transformation and enhancing business performance by connecting strategy, structure and culture to purpose, brand and reputation.
For more than 25 years, we have been working with organizations to navigate the human struggle of change. Working from the inside out, we change the employee experience through culture, communication, leadership and design.
We are always seeking to meet curious, catalytic learners who are excited by the unknown and passionate about the role large companies can play in shaping a better world.
About the Role
The Marketing Specialist will be responsible for supporting a wide range of marketing initiatives across CRM management, content creation, social media, events and podcasts. You will be comfortable setting up, maintaining, and optimizing marketing activities across a variety of channels. The ideal candidate will assist in supporting all aspects of marketing tactics and campaign execution.
You will be an essential part of a dynamic marketing team, assisting with initiatives that engage customers and deliver measurable results. This role is designed for an individual who thrives in a fast-paced, collaborative environment and has a passion for driving marketing success.
Reports to Director of Marketing. The role will be located in Chicago, New York or Washington, D.C.
What You'll Do
Coordinate and implement Gagen MacDonald’s marketing tactics across multiple marketing channels including CRM, social media, webinars, podcasts, blog posts and the company website.
How you'll make an impact:
CRM Support
- Support HubSpot database management to ensure data hygiene including maintaining tiered contact lists, segmenting audiences and ensuring high deliverability for email campaigns
- Set up and support management of campaigns across HubSpot and Bitly, creating tracking UTM links to measure and optimize performance across multiple channels
- Create and implement forms on website and landing pages to drive lead generation
- Create A/B testing and nurture campaigns to continuously improve engagement
- Measure, analyze and report on the performance of marketing campaigns, tracking key metrics and aligning results with business objectives
- Build and optimize landing pages for webinar and roundtable events
Content Creation
Marketing Support
- Maintain the annual marketing calendar, ensuring all initiatives are planned and executed on schedule
- Establish and maintain an organized and well-communicated schedule for all initiatives.
- Provide ongoing project management support, as needed
- Stay up to date with industry trends and emerging technologies to inform innovative strategies and tactics
- Ensure all marketing projects meet internal expectations with respect to quality, budget, and timelines
Social Media Support
- Develop and maintain a social media calendar that aligns with editorial calendar and overall marketing strategy
- Propose engaging social media topics and collaborate with marketing team members topics to post
- Manage and implement paid social media campaigns, promoting select posts to boost engagement and reach
Events Support
- Collaborate with business development team to support planning for webinar or roundtable events
- Set up, test and deploy webinars and roundtables, coordinating logistics, content and technology to ensure seamless execution
- Lead the promotion of webinars and roundtables including email invitations, creating and managing registration pages, sending follow-up emails, providing the playback, and sending thank you messages.
- Host live webinars, engage with attendees via chat or Q&A, and monitor attendance to ensure a smooth experience
- Oversee post-webinar lead nurturing, ensuring integration with Hubspot to track and engage leads
Podcast Project Management
- Project manage the end-to-end production of podcasts, serving as the primary point of contact with the podcast production agency
- Identify, research and secure podcast guest speakers, coordinating scheduling and preparing background information for interviews
- Review and approve social media posts and promotional snippets created by the production agency to ensure consistency with brand voice and goals for use in promotion
- Promote podcasts on the company website, YouTube and LinkedIn to maximize reach and engagement
Key Qualifications
- HubSpot experience required
- Bachelor's degree in marketing, advertising, journalism or a related field; advanced degree a plus
- 2-4 years' experience in marketing
- Excellent verbal communication skills to collaborate with cross-functional teams to maintain consistent messaging and alignment with organizational goals.
- Ability to manage multiple priorities
- Knowledge of social media platforms and trends
- Excellent verbal communication skills
- Strong writing skills, especially the ability to articulate complex situations or topics simply and in an engaging style.
- Work well in a fast-paced environment with tight deadlines and occasional last-minute requests.
Compensation Range
The US base salary for this position ranges from $60,000/year to $65,000/year. Our compensation range for this role is inclusive of several US geographic markets. APCO targets an employee's pay within this range to be based on several factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, internal equity and/or geographic location.
Gagen MacDonald Values
As a woman-owned business, we believe strongly in creating a diverse and inclusive work environment. Gagen MacDonald's company culture exemplifies our Beliefs and Values.
Core Value: Our cause is our clients' success
Supporting values:
- We act with integrity, humility and kindness in everything we do.
- We are inspired by courage, passion and a sense of fun.
- We celebrate individuals and their contributions to the vitality of our firm.
- We build our community upon inclusive and collaborative teams, sustained through individual accountability.
For more information on Gagen MacDonald, visit https://www.gagenmacdonald.com.
Careers at Gagen MacDonald and APCO
With our commitment to recruit, hire, promote and retain people who reflect the diverse communities in which we operate, APCO ensures our teams bring the best possible expertise and diverse perspectives to our clients. We embrace diversity of identity, experience and thought, starting with our values and extending to our behaviors, policies and practices. We aim to create a positive work experience and welcoming environment where everyone feels they belong and can thrive.
We are proud to be an Equal Opportunity Employer and encourage applications from all qualified candidates regardless of race, national origin, citizenship, native language, sex, gender identity or expression, sexual orientation, marital or parental status, religion, age, veteran status, neurodivergence, mental or physical disability, medical history, pregnancy, political belief or affiliation or any other characteristic protected by law.
EOE M/F/V/D
