Senior Private Brand Product Development Manager will create and direct all aspects of the Private Brand Vault strategy; lead the development of new platforms, products, and initiatives; along with product enhancements, and redesigns. Will leverage consumer insights, market data and trends to identify and prioritize opportunities to grow the 7-Eleven Private Brands business.
* Leverage data to develop deep understanding of consumer, industry insights and trends, competitive assessments, benchmarking of products and best practices.
* Establish long-term Private Brand strategy and transformational roadmap. Has a clear plan of HOW and executes with a clear T&A.
* Develops, implements and manages full product lifecycle of new and existing products, establish retail and promotional pricing strategy for the Private Brand portfolio by collaborating with Category Managers and other internal stakeholders.
* Manages the product development process, providing data related to the opportunity, the marketplace, product positioning, revenue and unit forecasting.
* Partner and influence cross-functional teams to gain alignment on objectives and targets to achieve business results. Brings cross functional and internal stakeholders along.
* Coordinates with Marketing on brand architecture, brand messaging and package development.
* Coordinate with Supply Chain on supplier setup, route to market, and inventory management to meet established goals.
* Provides Operations Team, Franchisees and stores with consumer and product information that enhances product knowledge to make informed decisions on new platforms, programs, in-store placement and how to maximize profitability in Private Brands.
* Analyze and monitor key financial indicators weekly, monthly, quarterly to achieve portfolio performance targets vs budget; sales, units, gross margins, and profit goals.
* Develop and maintain strong supplier relationships; hold suppliers accountable to performance agreements and implement course corrections and mitigation strategies as needed.
* Has understanding of key strategic sourcing functions (supplier selection, market intelligence, business partner management, contract management, negotiations).
* Collaborates with Regulatory and Quality functions to ensure products are compliant with all relevant regulatory and quality requirements.
* Coach, mentor and develop a team of individuals supporting the strategic needs of the business unit; complete performance reviews and provide feedback to direct reports.
Qualifications
- Bachelor's degree in Business, Marketing, or a related field required; Master's degree preferred
- Minimum of 7+ years of experience in product development, brand management, or innovation roles within the CPG industry.
- At least 2 years of experience leading a team.
- Strong leadership and time-management skills and thrives in a fast-paced environment and manage multiple competing priorities to achieve high levels of performance and deliver sustainable results. Demonstrated ability to mentor and collaborate with cross-functional teams.
- Building and implementing long-term strategic and financial plans; sourcing and negotiating with suppliers.
- Strong understanding of financial metrics (e.g., sales, gross profit) and business modeling to align product development with company goals.
- Proven ability to leverage consumer insights, market trends, and competitive analysis to develop successful product strategies. Proficiency in data analysis tools to assess product performance and market trends. Proficiency in using MS Office.
- Outstanding communication skills, capable of presenting complex strategies to senior stakeholders effectively.
- Entrepreneurial mindset with a passion for innovation
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If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
