Job Summary
Position will be instrumental in planning, executing, and optimizing our presence at local events, trade shows, and other strategic gatherings. The ideal candidate will possess a proven track record of managing successful events from conception to completion, driving brand awareness, generating leads, and fostering customer engagement. This individual will be a strategic thinker with excellent organizational skills, a creative approach, and a passion for delivering exceptional event experiences.Job Description
Core Responsibilities
Seeking a highly motivated and experienced Senior Marketing Specialist with a strong focus on event marketing to join our dynamic team.
Develop and implement a comprehensive event marketing strategy aligned with overall marketing and business objectives.
Identify, research, and evaluate potential local events, trade shows, conferences, and other opportunities for participation.
Collaborate with sales, product, and other teams to define event goals, target audiences, and key messaging.
Develop detailed event plans, including budgets, timelines, resource allocation, and logistical requirements.
Manage all aspects of event logistics, including venue selection, vendor management.
Develop and execute post-event follow-up campaigns in collaboration with the sales team to nurture leads and drive conversions.
Track and report on lead generation performance and ROI for each event. Provides leadership and oversight to internal and external teams.
Train and brief internal staff participating in events on messaging, lead capture, and best practices.
Assists in translating business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Able to work nights and weekends, variable schedule(s) and overtime as needed.
Other duties and responsibilities as assigned.
Employees at all levels are encouraged to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Promote the customer experience - think and act in ways that put our customers first, give them digital options at every touchpoint, and make them promoters of our packages.
Know your stuff - be product ambassadors, tenacious learners, hard-working users and encouraging advocates of our innovative technology, especially our digital tools and experiences.
Win as a team - make outstanding things happen by working together and being open-minded.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Get results and drive outstanding growth.
Respect and promote diversity and inclusiveness. Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been crafted to indicate the general nature and level of work performed by employees in this role. It is not crafted to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
What are the BENEFITS of Comcast?
Development, Mentoring and Advancement Opportunities
Paid Vacation and Parental Leave!
Employee Resource Groups
Day 1 Medical/Dental/Vision Insurance
401k Matching and Employee Stock Purchase Plan
Discounted Services (reside in the footprint)
Many more benefits and perks!
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Brand Marketing; Customer Experience (CX); Retail Marketing; Marketing Strategies; Marketing Campaigns; Sales Promotions; Team Collaboration
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
