Job Summary
Responsible for developing and distributing marketing programs to enhance sponsorship and maximize advertising sales revenue. Develops promotional programs targeted at specific market segments. Develops presentations, presentation materials and pitches for the Sales force. Supports research on campaign effectiveness, tracking and reporting results to management. Implements assigned projects as directed and may assign tasks and provide leadership within the group. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as a resource for colleagues with less experience.Job Description
Core Responsibilities
- Coordinates and executes all promotional events and Ad Sales-related client functions, including production and distribution of printed materials, point-of-purchase displays, prize packages and scheduling of all on-air promotions.
- Develops and distributes marketing campaigns, new advertising products and promotional programs targeted at specific market segments. Researches buyers' priorities and preferences in selected channels to customize marketing and promotional programs.
- Collaborates with other key personnel to create promotional assets, develop promotional strategy for value-add services, align messaging and ensure tracking requirements are implemented for site promotions.
- Develops presentations and pitches for the Sales force. Ensures that the Sales force has adequate materials and information to sell the benefits and features of specific products and programs.
- Supports Sales team by providing training in promotional sales, distributing and explaining network promotions and traveling to client meetings to help present and sell promotional concepts.
- May accompany Sales staff on selected calls to customers to assist Sales staff with marketing campaigns and if necessary, makes modifications to particular marketing programs.
- Demonstrates clear expertise and in-depth working knowledge of all areas of the function.
- Mentors and trains junior members of the staff.
- Implements projects; assigns tasks and monitors project progression.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Marketing; Marketing Programs; Marketing Campaigns; Sales Promotions; Auditing; Team Collaboration
Salary:
Primary Location Pay Range: $81,487.40 - $122,231.10
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
