Job Summary
Responsible for managing, gathering, analyzing and interpreting information about a market, product, or service to be offered in that market and the past, present and potential customers for the product or service. Reviews and produces research into the characteristics, spending habits, location and needs of the business's target market, the industry as a whole and its competitors. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and typically manages one or more groups of professional employees.Job Description
Core Responsibilities
- Manages and monitors Marketing Research Analysts and Representatives within the Market Research & Planning team.
- Collaborates with the VP, Director and cross-functional VPs and Directors in creating and implementing research training modules.
- Oversees research projects and evaluates reports/summaries of findings.
- Oversees the research of target markets, ratings and market responses to programs and campaigns.
- Manages Marketing Research budget.
- Manages the collection and analysis of relevant information concerning current and potential markets and competitors.
- Trains management to use both accepted and innovative research techniques, standards and practices.
- Monitors research methods for adherence to standards and practices.
- Develops market research designs, designs studies to define market segments and conducts competitive research and analysis. Oversees vendor management and works to ensure that consistent quality control and project objectives are met.
- Applies and communicates marketing research design and analytics in meaningful ways to the business and business owners.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Analytics Insights; Market Research; Tableau (Software); Analytical Thinking; Communication; Cross-Functional Teamwork
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
