About This Role

The Senior Manager, SMA HCP Marketing position is an exciting opportunity to join Biogen's dynamic and high-growth Rare Disease Franchise. In this role, you will define the HCP personal promotional, peer-to-peer and Congress strategy in a rapidly evolving therapeutic landscape with high unmet need, Spinal Muscular Atrophy.

What You'll Do

• Oversee creation of field team tools (e.g., iVA, case studies, reprint carriers) and ensure alignment to overall brand strategy-including targeting, messaging and customer segmentation-and work with Training to ensure training and roll-out plan is in place

• Partner closely with Field Leadership to prioritize, focus, and gain alignment on the most impactful tactics and messages to deliver brand objectives

• Work with P2P Agency to develop compelling HCP Programming and partner with TLL team to recruit leading KMEs to craft and deliver content

• Prioritize time in field and ensure the customer viewpoint is represented in materials and initiative internally

• Develop Congress strategy-including booth, Ad Boards, product theater, and bag inserts-and identify opportunities for collaboration across the Rare Disease Franchise, as appropriate

• Manage HCP Speaker Bureau and lead Annual Stakeholder Engagement Plan on behalf of Marketing Team

• Maintain strong relationships with cross-functional partners (e.g., Field, TLL, Medical, Market Access, Training, Legal, Compliance, Regulatory, Finance)

• Lead P2P and personal promotional planning efforts for LCM and launch planning, as appropriate

• Ensure all specific HCP initiatives-including marketing programs and campaigns-are executed effectively, within budget and in accordance with all Regulatory, Legal, and Compliance requirements

• Manage agency spend and overall brand resources effectively, ensure accountability for timelines and overall project deliverables, and proactively communicate issues early

• Prioritize and lead multiple projects, and effectively influence, collaborate, and communicate with internal and external partners to advance brand objectives

Who You Are

You are a strategic thinker who can execute flawlessly. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.

Qualifications

• Bachelor's degree required; MBA preferred

• 5+ years pharma and/or biotech commercial experience; minimum 2 years marketing - consulting or agency experience also considered

• Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers

• Ability to think innovatively in terms of engaging with customers and meeting their need

• Available for approximately 20% travel

Preferred Skills

• Experience within Rare Disease

• Launch experience

Additional Information

Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being; including, but not limited to:

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.