Job Summary
Xumo is seeking a strategic Manager, Ads Marketing to spearhead our marketing initiatives for the Advertising team. Based in New York City, you will design, develop and introduce advertising and sponsorship products that help the Advertising Sales team achieve defined outcomes and results. Responsibilities include integrated marketing programs, advertising product development, sales enablement, competitive positioning, client engagement, and client education. This role is designed to be a critical function for company growth and will need to combine advertising industry experience with TV and streaming know-how while having a strong commercial, creative and marketing sense. The role will partner across the organization, working with our sales, product, partnerships, and broader marketing teams to put in place programs, strategies, and materials that will tell our story to the market and our customers. The role will require urgency and action in a fast-paced environment, while having the steady professional presence necessary at Xumo. Above all else, the candidate will need to be a strong team player who can work through complexity to get the job done.Job Description
Core Responsibilities
- With Marketing and Revenue leadership, design, develop and introduce marketing campaigns, new advertising products and pricing programs.
- Accompany Sales staff on selected calls to key potential customers to help with marketing campaigns and if necessary, develops modifications to marketing programs.
- Introduces new advertising products to the Sales team, provides training and lends expertise.
- Monitors program performance and key performance metrics (revenue, client growth, retention) providing recommendations and solutions where necessary to ensure team and organizational goals are met.
- Stay ahead of industry trends, innovations, and competitive offerings in the streaming space.
- Work closely with the product, content and revenue teams to advocate for client needs and inform product development.
- Support development of content, digital campaigns, client engagement and thought leadership initiatives to attract new advertising clients and deepen relationship with existing clients.
- Partner with the larger marketing team to craft messaging, campaigns and strategies that position our advertising solutions effectively in the market.
- Generate industry intelligence (client and competitive) with a focus on the messaging, trends, FAQs.
Desired Qualifications:
- 5-7+ years of experience in sales/marketing, with a focus on video advertising - publisher or distributor experience strongly preferred
- Experience developing and selling integrated marketing programs (pre- and post-sale execution)
- Understanding of the streaming and digital advertising ecosystem.
- Self-starter with the ability to work independently and thrive under pressure.
- Excellent verbal and written communication skills, with ability to lead trainings/presentations.
- Ability to prioritize and focus on the projects that will have the biggest revenue impact.
- A passion for advertising and media - and where it is going next.
- Operate with a "We over Me" mentality to win as a team.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Marketing; Advertising; Marketing Campaigns
Salary:
Primary Location Pay Range: $110,747.52 - $166,121.28
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
