Location: On site in Memphis, TN, Charlotte, NC, Nashville, TN, Raleigh, NC, New Orleans, LA.
Summary
Regional Marketing Manager will develop and execute strategic marketing strategies/plans in markets within the First Horizon footprint to drive business growth, strengthen the bank's brand, and effectively engage with diverse regional markets. This role involves building and delivering regional and local market marketing initiatives, coordinating centralized campaign distribution, analyzing market trends, assessing regional competition, measuring and reporting the effectiveness of marketing efforts at the market-level, and ensuring brand consistency across the region(s). The role will closely collaborate with marketing partners, regional and market leadership and sales teams, and corporate communications.
Key Responsibilities Include
- Develop and implement strategic regional marketing plans for each geographical region/high growth market that are aligned with overall business objectives and marketing initiative
- Collaborate on the planning and evaluation of marketing campaigns within specific regions/markets.
- Work with Marketing Operations partners to execute plans.
- Conduct thorough market analysis to identify opportunities, assess competition, and stay informed about regional/market trends to identify regional opportunities and tailor marketing strategies to meet the specific needs of diverse market
- Ensure optimal allocation of resources for maximum local impact.
- Ensure consistent brand representation across all regional marketing efforts, while also adapting to local market nuances.
- Collaborate with marketing partners, regional and market leadership and sales teams, and corporate communications to align marketing strategies with regional/market goals.
- Collaborate with sales teams on lead generation and deepening opportunities that align with the bank's overall goal
- Analyze and measure the effectiveness of regional marketing campaigns using key performance indicators (KPIs) and adjust strategies accordingly.
- Utilize data analytics to measure marketing campaign effectiveness and adjust strategies to maximize returns on investment.
- Communicate regional/market marketing strategies, results, and insights to key stakeholders, including executives and regional teams.
- Establish and maintain relationships with regional partners, internal stakeholders, and agencies to support marketing initiatives.
- Customize marketing approaches to suit the unique characteristics and preferences of each region/market when/where applicable.
Qualifications Include
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Bachelor's Degree in Marketing or a related field, higher level degree preferred
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Minimum 8-10 years demonstrated marketing experience
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Omnichannel marketing campaign experience required
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Banking / financial services experience a plus
Experience, Skills and Competencies:
- Experience leading and managing marketing campaigns in a variety of advertising platforms
- Understanding the intricacies of the financial industry, including banking products, regulations, and market trends
- Experience with personalization practices across channels a plus
- Superior change management and leadership skills
- Ability to negotiate and influence others
- Independent decision-making ability
- Strong problem-solving skills to address challenges and opportunities
- Experience in budget planning and management, ensuring efficient use of resources for optimal results
- Excellent communication skills, both written and verbal, to effectively convey marketing strategies, insights, and results to diverse audiences
- Strong attention to detail, analytical skills and data-driven thinking
- Inherent growth mindset and ability to adapt and thrive in a changing workplace
- Demonstrates and exemplifies those values and characteristics which are essential to the Marketing Team’s success:
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
- Transparency: are direct, factual, and straight-forward
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
About Us
First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
Benefit Highlights
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
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