Job Summary
Comcast Advertising is seeking a Brand Marketing Specialist/Coordinator to support the development and execution of strategic marketing initiatives that elevate Comcast Advertising's brands - Effectv, FreeWheel, Universal Ads - and drive business growth. Supporting the Brand Strategy Directors, this role is ideal for a marketing professional with 2-3 years of experience in the media, advertising, or advertising technology industries, with a strong foundation in brand or product marketing and exposure to demand generation, content marketing, and/or communications. This person will assist in the creation of compelling messaging and positioning, creative campaigns, and integrated marketing efforts. Working closely with cross-functional teams, including product marketing, sales, creative, communications, and events, this individual will contribute to the development of marketing assets, campaign execution, and performance tracking to ensure brand consistency and impact. The Brand Marketing Specialist/Coordinator will play a critical role supporting Comcast Advertising to bring brand initiatives to life across all brand strategy initiatives.Job Description
Core Responsibilities
Assist in the development and execution of brand marketing strategies and campaigns that align with business goals and reinforce Comcast Advertising's positioning.
Manage an overall calendar of activities that all teams across marketing and communications can use as a single source of truth for in-market messaging. Help project manage all brand initiatives providing clarity of timing, roles and KPIs.
Track and summarize insights about key marketplace & competitive trends, as well as other implications from industry research and partnerships. Use these insights to help shape branding recommendations. Develop and maintain demographic and other market data as needed to support marketing goals.
Serve as a key stakeholder in the ongoing management and execution of events and content development for Industry Councils & Advisory Boards including the Advertising Council, VAB, IAB and more.
Support collaboration with Demand Generation team to update website landing pages and develop extensions of brand campaigns appropriate to demand generation objectives.
Help research, review and recruit potential customers for case studies, including developing compelling stories, and coordinating filming/production with the creative team. Collaborate with sales to develop go to market plan, and social media team to develop distribution strategies.
Partner with Events & Creative teams on messaging & design for owned & operated + industry events, ensuring brand consistency and alignment to overall brand strategy.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Brand Marketing; Marketing; Communication
Salary:
Primary Location Pay Range: $80,321.18 - $120,481.78
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
