ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

ViiV Healthcare was created as a joint venture by Pfizer and GlaxoSmithKline in November 2009 with both companies transferring their HIV assets to the new company. In 2012 Shionogi joined the company. 76.5% of the company is now owned by GlaxoSmithKline, 13.5% by Pfizer and 10% by Shionogi.

Join our dynamic team at a leading pharmaceutical company as the Director of Digital Data Strategy & Marketing Automation. In this pivotal role, you will drive the strategic application of digital data and marketing automation to deliver impactful results at a faster scale. You will be instrumental in shaping our digital future, ensuring seamless execution of omnichannel strategies, and optimizing data-driven marketing efforts. This role will have one direct report.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Research Triangle Park | Where People + Ideas Converge (rtp.org)

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Account Strategy Pull-through: Lead the strategic application of the account framework across all digital marketing channels and platforms for Healthcare Professionals, developing a comprehensive roadmap and ensuring integration and alignment with stakeholders.
Accelerate Data Delivery: Enhance data and analytics speed, partnering with cross functional partners and vendors to ensure timely data delivery.
Optimize Data Automation: Partner with cross-functional team members to establish data governance frameworks for automated digital target lists, ensuring efficient processing and consistent micro-segmented healthcare provider (HCP) campaigns.
Align Marketing Technology (MarTech) Processes: Ensure MarTech automation aligns with standard operating procedures and best practices, overseeing campaign execution and process improvements.
Develop Salesforce Marketing Cloud (SFMC) Roadmap: Create a detailed 3-year roadmap for SFMC, enabling real-time personalized user journeys and prioritizing feature enhancements.
Enhance Measurement: Improve campaign and content analysis by developing measurement frameworks, setting key performance indicators (KPIs), and conducting regular performance reviews to lead to data-driven optimization recommendations.
Address Data Gaps: Identify and bridge data gaps to prepare for future artificial intelligence (AI) solutions, partnering with cross-functional team members to conduct data audits and ensuring data integrity.
Drive Analytics Improvement: Manage the analytics platform (ie. Adobe Analytics or Claravine) in partnership with cross-functional team members. Continuously improve and automate personalization efforts by leveraging advanced analytics tools and techniques. This includes developing analytics strategies, implementing new technologies, and fostering a culture of data-driven decision-making.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

Bachelor’s Degree & 7+ years within healthcare sector in Marketing OR Digital Marketing OR Data Analytics OR Market Research
Omnichannel strategy and execution.
10% plus travel

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

MBA
Technical Skills: Proficiency in data analytics tools (e.g., Adobe Analytics, Claravine), marketing automation platforms (e.g., Salesforce Marketing Cloud), and data governance.
Project Management: Proven ability to manage complex projects, including roadmap development, stakeholder coordination, and milestone tracking.
Analytical Skills: Strong analytical and problem-solving skills, with a proven ability to develop and implement measurement frameworks and make data-driven decisions.
Communication: Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely to various stakeholders.
Leadership: Demonstrated leadership abilities in a highly matrixed organization, including team collaboration, training, and process improvement initiatives. Comfort with ambiguity to propose solutions; agility and flexibility to thrive in times of change
Experience in leading a matrix organization
Ability to develop others
Exceptional communication (written and verbal) and influencing skills

#LI-ViiV

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/