Welcome to the intersection of energy and home services. At NRG, we're driven by our passion to create a smarter, cleaner and more connected future.
Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.
What You Will Be Working On:
We are looking for curious, hands-on individuals to join our growing Product Marketing team! In this role you will be responsible for uncovering market, customer, and competitive insights that are critical to building go-to-market strategies and informing our short and long-term business decisions. You will be pivotal in building strategies that drive decisions on where the business should invest resources and which opportunities we should pursue.You will work closely with Program Management, Sales, Product, Finance and Supply Chain to create data-driven business plans that identify, define, and validate which products we build and launch.The ideal candidate thrives in fast-paced, ambiguous environments with a strong entrepreneurial spirit.They're highly organized with strong attention to detail. This position will also work closely with cross-functional teams across the organization, so a demonstrated ability to build relationships and work collaboratively is a must.
Essential Functions/Responsibilities:
- Translate high-level business objectives into actionable product growth strategies for the product development teams
- Lead in defining, managing, and executing comprehensive go-to-market strategies for new and existing product initiatives, including audience definition, product positioning, comms architecture, and launch strategy.
- Effectively gather, assess, and synthesize market, competitive and customer data to develop business plans, value messaging, and marketing strategies that validate needs for new products/concepts developed by the team.
- Give direction to User Research, Sales, and Product teams around understand consumer needs and the broader competitive landscape.
- Collaborate cross-functionally across all marketing and sales enablement teams to develop core messaging, collateral, and marketing campaigns and sales enablement tools.
- Create impactful launch, lifecycle, and product end of life strategies.
Who You Are:
- Bachelor's degree in Marketing, Communications, Business or a related field
- 3+ years of marketing or related experience
- Familiarity with path to purchase/consumer journey, segmentation insights and actions, website/ecommerce performance, brand positioning and P&L strategy
- Results-driven, with a passion for using data to solve business problems, drive product innovation, and advance our brand narrative
- Creative problem solver that can generate innovative marketing ideas and partner with cross-functional teams to drive execution
- Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams
- Excellent project/program management skills, with the ability to handle multiple projects simultaneously
- Self-motivated with a strong bias towards action, balancing quality of research with the desire to get insights quickly
Why Vivint:
- Free daily lunch and drinks on site
- Paid holidays and unlimited PTO
- Employee/Friends/Family Discounts
- Onsite health clinic, gym, gaming tables
- Medical/dental/vision/life coverage & 24/7 Medical Hotline
- 401(k) + Employer Match
- Employee Resource Groups
NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
EEO is the Law Poster(The poster can be found athttp://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)
Official description on file with Talent.
