Job Summary
Responsible for leading all aspects of media management, including comprehensive media strategy across paid and owned across the platform portfolio of products. Provides subject matter expertise to influence key internal and external stakeholders such as partner agencies, strategic partners, cross-functional teams and executive management. Provides strategy and campaign level analysis to identify key insights and to optimize results. May manage a team including exempt and non-exempt employees. Provides subject matter guidance to employees as required. Develops processes and procedures to drive department efficiencies. Assists in development and meeting of departmental budget.Job Description
Core Responsibilities
- Develops comprehensive media strategy and ensures timely development and execution, partnering with agency teams.
- Ensures offer alignment with messaging and media strategy in collaboration with ecommerce, product marketing, and agency teams.
- Ensures proper maintenance and quality control for media planning and buying.
- Solicits media proposals from vendors (print, online, out of home, and non-traditional media) and work with agencies on development of POV.
- Works with agencies to develop competitive reviews and present findings and relevant takeaways to product marketing teams.
- Develops rich and effective content management and customer engagement strategies and campaigns.
- Works with partner agencies to develop effective test and learn framework to maximize learnings and insights across all digital channels and tactics.
- Coordinates corporate and division media efforts and evolve standards and processes/methodologies for aligning corporate and division media spend.
- Collaborates with strategic partners, agencies, internal functional teams to develop, execute and evolve all aspects of media strategy/plan for paid and non-paid media.
- Collaborates with downstream user experience teams to improve user experience, engagement and lead conversion.
- Works with measurement and analytics teams to develop robust performance management and campaign analytics to track and optimize return on investment and related key performance indicators, to determine media contributions to sales through different types of direct sales (ecommerce) and attribution modeling.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Professional Presentation; Marketing; Media Strategies; Collaboration; Data Analysis
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
