Job Summary
The Senior Analyst of Marketing Sciences will be a key member of the team, responsible for Comcast Cable's efforts to develop an analytically driven marketing, media, and message mix optimization strategy, and drive improvement of marketing effectiveness and efficiency. This position requires exceptional knowledge of marketing mix modeling techniques with advanced analytical skills, as well as a deep understanding behind strategy, planning and execution of traditional and emerging media opportunities. They will serve as a day to day lead responsible for ensuring analysis and activation of marketing mix modeling results are accurate and actionable, and will be a key collaborator between marketing leadership and the MMM Vendor team.Job Description
Key Responsibilities:
- Play a key role on the media team by assisting in the development of modeling and optimization science approach to help address marketing challenges and improve media effectiveness and efficiency
- Assist in advancing the evolution of marketing mix models to support ongoing needs for the business, partnering with cross-functional teams across the organization
- Collaborate with agencies to transform media mix results into insights that help the organization understand historical performance, as well as future expectations
- Work closely with corporate, division, and vendor leadership teams to understand media and marketing strategy, and understand the impact it will have on business performance
- Collect and analyze valuable data and context across the organization to inform modeling results, insights, and future forecasts and optimizations
- Utilize marketing mix model to help inform and align division and corporate media strategies/planning by providing forecasts, analysis and direction on marketing mix effectiveness
- Works with partner agencies to develop effective 'test and learn' framework to maximize learnings and insights across all channels and tactics.
- Translate and clearly communicate sophisticated, action-oriented, insightful, and analytical information to be socialized to varying audiences
Qualifications:
- 3 -6+ years of business/marketing experience using advanced analytics to drive business/marketing results in, ideally, multiple information-dense, consumer-facing industries (e.g., consumer packaged goods, retail, financial services, telecommunications). Experience in marketing mix modeling or multi touch attribution is a plus
- Demonstrated ability to develop and apply data-driven analytic approaches to solve critical business questions in a practical manner with tangible results
- Knowledge and experience in planning and execution of both traditional and digital media
- Strong academic qualifications, with degree or experience in a quantitative discipline (typically statistics, mathematics, econometrics, business with quantitative specialty such as operations research)
- Excellent diagnostic skills to analyze and identify discrepancies within large data sources and effectively troubleshoot
- Creative thinker and communicator with the ability to break down and connect disparate data sources into a straightforward, insightful story
- Ability to handle multiple assignments and meet tight deadlines, excellent project management and organizational skills with attention to detail
- Strong work ethic and a team player with the ability to adapt to the situation, be flexible and nimble in terms of work planning, and the ability to think quickly on your feet.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Marketing Strategies; Business; Marketing Mix
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
