The Account Based Marketing Manager will be a key member of the B2B marketing team, reporting to the Director, B2B Marketing. You will lead the development and execution of strategic integrated marketing campaigns targeting top Corporate Veterinary Practices and key strategic Independent Veterinary Practices with 12+ doctors and Channel Partners.

When will you work?

• Our Swedesboro, NJ location (hybrid or will consider remote options)

What you’ll do:

• ABM Strategy: Utilize account-based marketing as a core campaign foundation and partner closely with sales and GTM teams to identify the right accounts to target, and ensure messaging across both sales and marketing is integrated
• Campaign Development & Execution: Design and execute integrated campaigns using full-funnel messaging frameworks tailored to enterprise buyer needs. Utilize multiple channels, including email, advertising, content syndication, web, custom landing pages, direct mail, and webinars
• Content Alignment: Collaborate with product marketing and content teams to map existing assets and identify content gaps
• Targeted Research: Conduct in-depth research on target segments to identify key decision-makers, business challenges, and buying triggers
• Sales Collaboration: Partner closely with the sales team to create and manage integrated ABM campaigns that generate new pipeline and accelerate deals for key target accounts
• Event Integration: Collaborate with the events team to incorporate in-person and virtual events into broader campaign strategies, maximizing ROI
• Communication & Reporting: Maintain consistent and effective communication with sales and ABM leadership regarding insights, challenges, and successes

Who you are:

• A data driven strategic thinker with exceptional communication skills
• Possess a strong & deep understanding of integrated marketing strategies
• A Driver- make an impact through targeted campaigns collaborating with all departments
• Detail orientated with a focus on bringing high quality work

What you’ve done:

• Bachelor’s Degree in Business/Marketing or equivalent experience.
• 5+ years of experience in B2B Marketing with a focus on ABM
• Strong understanding of ABM principles and best practices
• 6sense or DemandBase experience is highly desirable
• Experience executing digital media campaigns
• Familiarity with Marketing Automation and CRM technologies (e.g. Salesforce, Marketo)

What’s in it for you:

• A comprehensive benefits package that includes health, dental, and flexible spending accounts
• 401(k) retirement plan with a generous company contribution to help you save for the future
• Company Paid Life and disability insurance
• Access to voluntary insurance options
• A generous paid time off program that increases every year
• Tuition reimbursement
• Opportunity for growth - We believe in promoting from within and do so through our internal job posting program!
• Compensation:  The pay range for this position is $90,000-$125,000 commensurate with the individual's experience and qualifications.

About Us

Wedgewood is the nation’s largest and most trusted provider of compounded veterinary medications. Its recent merger with Blue Rabbit enables the company to provide veterinarians with next-generation software to streamline patient care and marks a significant evolution in services. Together Blue Rabbit and Wedgewood serve more than 70,000 veterinary professionals and one million animals annually.

Wedgewood is an equal opportunity employer.  We celebrate diversity and are committed to creating an inclusive environment for all employees.  If you require an accommodation due to a special need or disability, please let your recruiter know what accommodations you will need.